Behind The Curtain

A collection of our insights, output and ramblings.

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The Unnerving Necessity of Frank Budget Conversations

As a leading luxury marketing agency, we are approached by businesses of all shapes, sizes, and types seeking everything from brand strategy to campaign formulation to website development. Some potential clients have a reasonably good idea of what they are looking for in engaging us, and others really want us to help them discover what it is they need. In most cases, one of the first questions they ask is, “How much do your services cost?”

Top 5 Branding Mistakes

As you might expect, we have encountered a wide variety of brands over the course of many years at KODA. Some become clients and some do not. Everything from one-person entities to large corporations. Their org charts and revenue vary greatly, as does their understanding of what it takes to create a remarkable brand. You might find that a seasoned CEO completely understands the value of an effective brand while a small mom-and-pop operation does not, and very much vice versa.